7 Ways to Improve Your Dealership Loyalty Program
Auto dealership customer loyalty programs give dealerships a reliable way to create brand value and gain customer trust. The best automotive rewards program includes online and offline methods for customer attraction. Combining online and offline techniques makes it easier to strengthen your brand and expand your reach.
Here are seven things you can do to create an even more effective dealership rewards program.
Build a Connection with Your Customer Base
Loyalty programs boost sales and keep customers interested in your brand. The incentives you offer will build an emotional connection with customers. But also, incentives encourage customers to do repeat business with you.
Pay Attention to Repeat Customers
Maintaining a repeat customer costs less than attracting a new customer. Current customers try new products and spend more money per purchase than new customers. New customers are great, but retaining current customers provides long-term value.
Encourage Current Customers to Bring New Customers
Loyal customers are a great marketing tool. They are potent allies because most people trust word-of-mouth reviews over advertisements. And when a positive review comes from a friend or family member, a person is more likely to trust that review.
Learn More About Your Customers
Loyalty programs are mainly to benefit your customers. But you should also make sure your program helps your business as well. Use the data you gather from your CRM software system combined with a loyalty rewards program to see how your customers think and behave. The information gives you insight into improving your customer loyalty program and brand.
Show Customers How Much You Value Them
Customers will feel valued if you regularly offer new benefits and rewards. A rewards program works even better when your rewards meet the needs and wants of your customers. They’ll know you pay attention to their actions and understand how to serve their automotive needs better.
Create a Bond with Employees
Teach your employees how the rewards program benefits customers and the business. Employees will feel encouraged to share information about the program and spread the word among their friends and family. You can even reward employees for enrolling customers.
Make an Effort to Communicate with Customers
Customers will remain interested as long as the incentives are good. However, you can also use the rewards program to communicate with your customers actively. You could include communications through email, social media, and your website to interact.
Create a Better Rewards Program
AutoAwards can help your dealership prosper with a rewards program. We’ve been successfully working with dealerships since 1991. Contact us online to discuss your rewards program or call 302-696-6000.