Why Auto Dealerships Need to Adopt CRM Systems
Your customer will remember you if they believe you remember them. Many customers fall through the cracks. Most of the time it is because the auto dealership does not follow up with customers. AutoAwards has a tool for auto dealerships to remain in the mind of their customers with a CRM system.
How CRM Systems Work
AutoAwards uses email marketing CRM systems, supporting dealerships by ensuring customers are receiving relevant, helpful information. CRM systems maintain contact as a best practices effort to keep the customer informed. This routine interaction between a car dealership and customer sets the stage for an ongoing relationship.
Keep Customers Informed
Through using a CRM, the dealership can keep its customers informed of services, sales, and new products. A CRM system can also keep up with customers’ birthdays and service or maintenance reminders for their specific vehicle. Using emails that are specific to your customers’ needs and vehicle ensures the dealership offers value to them.
Email Marketing Fits Into Your Customers’ Lives
Email marketing fits into the customer’s daily life when it is targeted to their specific vehicle needs. By keeping top-of-mind, a customer builds a relationship with your dealership. The customer can help the dealership generate referrals as well as buy new vehicles, when needed, in the future.
For more great tips and tricks on how your dealership can use a CRM system for customer retention, get a personal one on one consultation with AutoAwards by calling us at 302-696-6000.
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.