5 Ways Auto Dealerships Can Successfully Build A Loyalty Program
Customer loyalty programs are supposed to convince your customers to keep coming back to you whenever they want to make a purchase. Unfortunately, many automotive brand loyalty programs have the effect of scaring them away instead of bringing them back. Engaging with customers is essential for a business looking to expand.
Don’t Scare Customers Away!
The first step is to create a solution that partners with the customer, rather than one that scares the customer away. With the wrong approach, it’s entirely possible to do something which will hurt your brand’s reputation. It’s much easier to attract customers than to upset them.
Showing Appreciation is Key
This is done through showing appreciation for the customer. One idea for doing so is through customer appreciation events which encourage people to come by and interact with your business. If customers feel appreciated, they will be more likely to be loyal to you and your brand.
Email Promotions Are Very Successful
Doing email promotions will also attract new customers to sign up for your business. Encouraging existing customers to interact with you on social media is also a highly desirable way to build loyalty: some sort of incentive to share on social media should do the trick to drive engagements – a free item if the customer shares on social media would suffice.
Create Referrals and Opportunities
Once you have decided to build your solution from the ground up, your next step is to get people interested. Sending business to other businesses whom you work with is another way of being able to build the critical goodwill that your business needs. Ultimately, you want to be the person creating opportunities for other businesses whom you associate with. AutoAwards’ “Keep It Local” program can help you set up a way to generate referrals for businesses in your community and vice versa.
Show Gratitude For Customers
Showing gratitude toward your customers is one of the most important things you can do. All it takes is a simple smile or expression of thanks to make a customer like you and your business. If a customer likes you, then they will want to be a customer for life.
Fortunately, as an automotive brand, you’re capable of being able to drive the customer loyalty that you need in order to succeed. It’s not easy to market and position yourself, but as long as you are able to avoid scaring people away, you should be able to figure out the right formula for success.
You might have plenty of questions in mind when you are considering ways to build your loyalty program. After all, you wouldn’t want to take a chance with programs that do not have a solid reputation. For that reason, Auto Awards is able to help you navigate some of the pesky waters surrounding your loyalty programs. After all, you definitely want the reassurance that you are doing everything you need to do in order to have a successful loyalty program.
Call us to start creating a loyalty rewards program today!
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.