How to Reward Your Car Dealership Customers and Build Loyalty
Many car dealerships are searching for creative ways to not only keep the cars on the showroom floor moving out the door, but also keep customers coming back. Car dealer loyalty programs are an effective way of doing that.
Incentive Programs for Car Dealerships
A car dealer loyalty program is an incentive program directed towards keeping the customer who has just purchased a car while attracting new ones. This is done by providing a necessary service in a cost-effective way. Maintenance is the biggest issue after a car is purchased, and the most logical service offering for a car dealership to offer the new car owner. Car dealer loyalty programs address this need in fun and competitive ways that are a win-win situation for the dealership and customer.
What Are the Benefits of a Loyalty Program?
A loyalty program gives the dealership “the best bang for its buck” by providing a consumer “stickiness” to the dealership. It keeps the consumer engaged throughout their car’s lifecycle. These programs build brand loyalty between the customer and the car dealership by offering incentives on their ongoing vehicle maintenance service and other purchases and engagement. Loyalty programs boost overall revenue by five to ten percent for auto dealerships. Members of these programs spend five to twenty percent more than non-members.
What’s included in a Loyalty Program?
A loyalty program can include some of the following rewards:
- Discounts on services and parts
- Free car washes
- Free tire rotation
- Free VIP seasonal gift packages
- Gift cards
Car dealer loyalty programs continually invite and consistently reward customers for doing business with you. A successful reward program always includes a points system that can identify, track, and reward your customers when they make a purchase.