Ensure Repeat Business With a Prepaid Maintenance Program
While businesses always need new customers, return business is the true goal for any business. Since post-purchase business hugely impacts the bottom line, make your customer’s servicing choice a cinch with our help at AutoAwards. Customers prefer simple and convenient maintenance plans. OwnerZONE provides this while also providing savings, rewards and customer confidence.
What Would My Dealership Provide in a Prepaid Maintenance Program?
Prepaid maintenance plans work like club subscriptions; the customer pays a flat rate, to access an array of services. While these services are dealership- and plan-dependent, most vehicle maintenance plans for auto dealerships cover oil and filter changes, tire rotation and mechanical assessments. Some even include 24-hour roadside assistance and fluid refills. Nearly all plans are influenced by a vehicle’s year and mileage.
Why is Starting a Prepaid Maintenance Program at My Auto Dealership a Good Idea?
When a customer is buying a new car, they may not be thinking about ongoing maintenance. Yet, it is necessary to keep the car fine-tuned and in good shape. The F&I department, and other departments can provide a prepaid maintenance plan at the time of the customer’s purchase. They can include the following benefits for the customer:
- A plan gives an extra layer of convenience for routine service
- Routine maintenance is even easier to manage and worry over less
- Encouraging maintenance can cascading into less frequent emergencies.
Proactive programs put your dealership in control. AutoAwards’ OwnerZONE is fully adjustable and self-governed. Customization options include brand demographics, non-OEM-specificity, cost structure, and specific geographic marketplace.
OwnerZONE can be sold with any vehicle, regardless of mileage. Administrative fees are cheap and there is no need for pre-authorization or third-party involvement.
Contact AutoAwards online or dial 302-696-6000 to discuss a maintenance plan today.
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.