4 Tips to Retain Customers in Your Dealership
There are many tips for effective dealership customer retention that can help boost the likelihood that a customer will continue to return to your dealership again and again.
Reminders for Regular Maintenance Appointments
The customer experience does not end when they drive off the lot with their new vehicle. If anything, this is when the relationship gets serious. One of the easiest ways to foster an ongoing relationship with your customers is to get them back to your dealership, as often impossible, through regular maintenance appointments. Send a few reminders when it’s time for routine maintenance work.
Create Incentive & Loyalty Programs
Customers like to feel like they are getting a good deal. Incentive programs will bring customers in to take advantage of bargains on oil changes and new tires. Car loyalty programs make this relationship even more personalized by rewarding the customer for every visit they make.
Provide Friendly & Knowledgeable Service
A customer will respond well to a positive customer service experience. They want to feel like they can trust your dealership with their vehicle because your employees know what they are doing. Therefore, providing friendly, knowledgeable service is the foundation of successful dealership customer retention. In addition, the maintenance crew needs to speak to customers without the same technical knowledge in an effective and friendly way.
Take Bad Customer Experiences Seriously
If a customer has a bad experience, they are much less likely to return to that business in the future. So, in the case of a report of a bad customer experience, it is better to overact than to underact. Contact the customer directly and ensure that they feel heard and taken seriously.
As the industry leader in auto dealership loyalty rewards programs, our team here at AutoAwards is ready to help you start your program at your dealership. Give us a call today at 302-696-6000 to begin your consultation about how we can help you set up your program.
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.