Build Customer Loyalty During COVID-19

It is hard to explain the way that COVID-19 has changed the world and the economy. Many industries have seen significant change due to the virus. The auto industry is among them. Studies project automobile sales could fall short by anywhere from 20 to 40%. Dealerships need to think of new ways to build relationships with their customers.

Finding ways to build customer loyalty is more important now than ever. Dealers can do three key things to ensure they strengthen relationships with customers. The tool that has a key role in building loyalty for an auto dealer is a CRM.

1. Adopt an Attitude of Flexibility in Your Dealership’s Policies

It is important to remember that everyone is going through a difficult time. You can go a long way toward building customer loyalty. Show flexibility when it comes to issues such as terms and conditions. You can also consider being flexible about subjects like your policy for returns. Take these steps to strengthen the relationship that you have with customers that you wish to keep loyal to your dealership.

2. Go Above and Beyond with Delivering a Memorable Customer Experience

In difficult times, find ways to deliver an outstanding customer experience. It can make a big difference for your dealership and your efforts to build customer loyalty. The more personalized customer experience you can deliver, the better relationship you build. Provide your customers with useful information related to your industry. Information helps them make decisions without making them feel compelled to purchase.

3. Make Sure That Your Dealership Is Giving Back to the Community

A third step to build customer loyalty is to make sure that you give back to your community. You want to ensure that these efforts are visible to the community. Making donations to local initiatives that help people out during the pandemic can be one way to do this.

In AutoAwards’ auto dealership loyalty rewards program, we partner with your local community to ensure your dealership is top-of-mind. In our Keep It Local program, we work with small businesses in your community. Your customers frequent these small businesses. We partner with them to send business to you and, in turn, send business back to them.

Reach out to our team at AutoAwards to find out more about how you can launch your loyalty rewards program. We are excited to help you build your loyalty program using a proven program for auto dealer CRM software system. Contact AutoAwards or call us at 302-696-6000.