5 Smart Local Marketing Tips for Auto Dealerships - AutoAwards
Local Car Dealership Marketing Through Loyalty Programs

5 Smart Local Marketing Tips for Auto Dealerships

If you operate a small to medium-sized auto dealership, you’re likely focused on improving your marketing. To help with that, here are five solid tools for attracting more business to your dealership with local auto dealership marketing.

  1. Use Google My Business

One of the most effective strategy for reaching out is with a local business listing on Google My Business. Using this platform, it encourages your business to be found in Google Maps. It also increases the potential for your potential customers to find you in the nearby area. List your auto dealership on Google My Business. It is an online directory listing that shows up in Google search, and connects with your customers through calls, messaging, and reviews.

  1. Maximize Your Online Persona and Review Potential

Enhance your auto dealership’s local visibility by creating business listings on local sites. You can list your business on Yelp, Bing, Yellow Pages, Angie’s List, and more. Give customers as many outlets to find you as possible. As an auto dealership, your customers may be on any number of local business listing platforms. Use platforms like Yelp, Facebook, and Angie’s List that allow customers to write reviews. Customers often make decisions through the reviews they read.

  1. Use an Optimized Website for Local Searches

Optimize your content so that it reaches your audience in your local area. SEO should include keywords like “car dealership” with your city name. Research competitors to see how they optimize their website. Use keywords in on-page and off-page optimization.

  1. Have Social Media Relevance

Use social media to share content relevant to your local audience. Attract viewers to your social media pages with interesting content. Topics could include information about the cars your dealership sells, local events and news related to your business, and information relating to your loyalty program. In the fall, provide info about a new model’s winter performance. Tell stories about the dealership’s outreach in the community. By attracting your customers, you can create shares and enhance engagement.

  1. Use a Customer Loyalty Program


Reward existing customers for repeat loyalty. Using the expertise of AutoAwards makes managing loyalty programs easy. AutoAwards has over two decades of experience showing local dealers the best ways to attract and retain customers. We specialize in auto dealerships and high-quality content.

  • Build your brand with daily, original content.
  • Let an experienced team manage your online presence.
  • Our unique Keep It Local program aligns customer-influenced conversions with exclusive discounts.
  • Use our social media program to keep customers engaged.

Loyalty programs enhance revenue anywhere between five and ten percent. It’s estimated, compared to non-members who buy, program members spend five to 20 percent more than non-members.

When you’re ready to grow your auto dealership’s customer loyalty, get in touch with AutoAwards for a consultation. Start an auto dealership loyalty program to grow your auto dealership. We are excited to help you build your loyalty program using a proven program. Contact AutoAwards or call us at 302-696-6000.

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AutoAwards Team

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call (800) 405-4227.

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