What Is a Loyalty Program? — Why Your Dealership Needs to Start One

Keeping vehicles moving out of your showroom floor is essential to the success of your auto dealership. It is equally important to keep your loyal customers coming back to you for future sales and services. One of the most effective ways to accomplish this goal is to start a loyalty program at your automotive dealership.

Here at AutoAwards, we are the leader in car dealer loyalty programs. Our team wants to tell you more about what a loyalty program is and go into further detail about why your dealership needs one.

A Great Incentive for Customers to Remain Loyal to Your Dealership

The reality is simple when it comes to loyalty rewards programs. They help you attract new customers, and perhaps more importantly, they help you keep your existing ones loyal. Statistics indicate that more than 75 percent of today’s consumers expect the personalized service that a loyalty rewards program offers them.

The Benefits of a Loyalty Program for Your Dealership

The benefits of auto dealership loyalty program rewards are impossible to deny. They include:

• An Incentive That Keeps Customers Returning to Your Dealership — Loyalty programs have a proven track record of helping businesses to retain their customers.

• Loyalty Programs Can Boost Transactions Amounts — Customers will often make more significant purchases from your business if they feel that they will get a future discount or reward.

• They Can Be a Great Way to Promote Your Brand and Bring in New Customers — A rewards program is a great way to promote your brand and can also help you to bring in new customers.

Important Considerations

There are some important considerations to note regarding launching a loyalty rewards program at your dealership. They include:

• You will need to put in extra work monitoring your program
• It could be a time-consuming process to get your program up and running
• You cannot guarantee that all customers will be satisfied with the program

Find Out More About How You Can Launch a Dealership Loyalty Program

At AutoAwards, we are known as the leader in facilitating great auto dealership loyalty program rewards. Contact our team today for your consultation on how you can launch your loyalty marketing program at your dealership that includes loyalty rewards. Call us at 302-696-6000. We are looking forward to assisting you in starting car dealer loyalty programs that will make a difference in your dealership’s bottom line!