Effective Cross-Platform Marketing Builds Effective Auto Dealership CRM
During an average day, a large percentage of potential customers access a variety of online platforms and channels using multiple devices. Today’s consumers continuously engage with these different marketing channels. Auto dealerships can take advantage of this fact to build an effective automotive dealership CRM by adding cross-channels to their marketing and advertising efforts. It is more important than ever for auto dealerships looking to connect with consumers effectively.
What is a CRM for Auto Dealerships?
An auto dealership CRM refers to the software developed to help today’s auto dealerships in the management of relationships and interactions they engage in with current and potential new customers.
Ways an Effective Automotive CRM Helps Today’s Dealerships
Many benefits come with implementing the right CRM software in an auto dealership. These benefits include:
- Valuable assistance in delivering fast, effective, customer-centric service
- Encourages potential customers to view your automotive inventory online before coming to your dealership lot
- Assists dealerships in following up on new leads
- Improves the level of engagement through various online channels that can help to bring in new leads
AutoAwards Offers Dealerships a Rewards App
When dealerships utilize a rewards app in addition to CRM software from AutoAwards, they benefit from engaging with customers regularly on multiple online channels across different devices. It makes it possible for customers to check their rewards and use their dealership rewards program wherever they are.
Reach out to our team of auto dealership industry marketing experts at AutoAwards today to receive a consultation about starting a loyalty rewards program. Our program includes a proven CRM and rewards app for auto dealerships. Contact our team today by giving our office a call at 302-696-6000. We look forward to helping your dealership succeed at cross-platform marketing that will make a big difference in your growth and profitability.
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call (800) 405-4227.