3 Marketing Strategies for Auto Dealership Customer Retention - AutoAwards
Marketing Strategies for Auto Dealership Customer Retention

3 Marketing Strategies for Auto Dealership Customer Retention


Auto dealership customer retention can provide good return on investment when a dealership implements an auto rewards program. By creating a loyalty program, an auto dealership works to retain customers, rather than trying to attract new ones. At AutoAwards, we have a few simple strategies we use to help dealerships set up a retention plan. These strategies include: loyalty programs, service plans, and personalized marketing campaigns.


Car Dealer Loyalty Programs

A loyalty rewards program offers incentives to the customer to keep them coming back into the auto dealership. At AutoAwards, we work with the auto dealership to create a branded program.

There are several options for this.

  • One is to offer VIP packages to customers. These can provide discount rates on service visits and parts.
  • Gamify the car buying experience. Reward interaction with your app through points and discounts. The more interaction, the more customers benefit.

Service Plans

With Prepaid Maintenance Programs, both the customer and auto dealership wins. For the dealership, it’s a guaranteed revenue stream. For the customer, it’s peace of mind.

Loyalty-Focused Marketing Campaigns

Being aware of what customers want can be the way to keep them from approaching other brands. A loyalty-focused, personalized email marketing campaign targets customers’ needs for a potential new vehicle and maintenance reminders. The personalized emails can be reinforced with loyalty programs and service plans.

Let AutoAwards Help Grow Your Auto Dealership

In 1991, AutoAwards was founded to provide dealership loyalty marketing solutions. We have been recognized as a leader in loyalty marketing for the automotive industry and remains our core focus.  Have questions about implementing a new or improving your existing customer retention strategy and loyalty program? Contact us today for a consultation at 302-696-6000.

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AutoAwards Team

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call (800) 405-4227.

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