7 Ways to Retain Customers in the Auto Industry
Auto manufacturers, dealers, and suppliers face many challenges in today’s market. Consumers are more informed than ever before, which has led to them expecting higher levels of service and quality from the brands they purchase. If you’re in the auto industry, you have likely come across more than one article, or news segment on the numerous challenges car makers and dealers face.
The auto industry has adapted to these new conditions, from a rise in internet sales to an increase in ride-sharing services like Uber and Lyft. As a result, many manufacturers have begun implementing new strategies to retain customers longer, increase loyalty, and reduce negative word-of-mouth advertising.
In this blog post, we will be discussing ways that you can help keep customers in your business, as well as any other company that sells a product that requires constant maintenance and frequent repairs.
Send Customer Emails After the Sale
As soon as a customer purchases a product or service from you, you should send them emails through your CRM software. It can make a big difference in the long run as you will be able to remind customers of your services and stay in their minds as they go through their day-to-day lives. There are many ways that you can send customers emails after the sale.
It is also a good idea to send emails to customers before they make their purchases. This way, you will remind them of the brand and what you offer.
Ideally, you will want to send customers emails at the three-month, six-month, and one-year mark after they make their purchase. Remind them of your brand and your available warranty and service packages.
Offer a Longer Warranty
One of the most significant ways to retain customers is by offering a more extended warranty. If consumers feel confident in the product or service they’ve purchased, they will be much less likely to seek legal action against you in the future.
If consumers feel confident in the product or service they’ve purchased, they will be much less likely to pursue legal action against you. If customers feel they have no recourse, they may feel inclined to take drastic action against a business they think has wronged them.
A more extended warranty will show customers that you are confident in your product, making them more likely to purchase your product in the future.
However, be sure that the warranty that you offer is reasonable. For example, a 3-year warranty on a laptop is sensible. A 3-year warranty on a car, however, is not. Avoid any unnecessary legal action, and it will also help you to retain customers.
Offer Free Services During Purchasing
Another way to help retain customers is by offering them free services during their purchasing. For example, if you are a car salesman, you can provide customers with free cleaning, detailing, or oil changes after purchasing a car.
Doing this creates a relationship with the customer and help retain them in the long run, as they will be more likely to return for their free services in the future. You can also offer free services when customers purchase a product from you.
For example, if a customer buys a new laptop from you, you can offer to clean and maintain the computer for free for one year after the purchase. You can then retain customers and will help to create a relationship with them in the long run.
Provide a Maintenance Package
If you are a car salesman, you can offer a maintenance package when customers purchase a car from you. Help your customers save money in the long run and help you retain customers. If you are a company that sells laptops or computers, you can offer a maintenance package for a small fee.
Maintenance packages help to retain customers and will also help to keep them coming back to you for their computers and laptops. A maintenance package will enable customers to save money in the long run and help create a relationship with them, which is what you are trying to do with all these retention strategies.
Provide an Extended Service Contract
Another way that you can retain customers is by offering extended service contracts. Protect customers from unforeseen repair costs and it will also help to create a relationship with them.
If you are a car salesman, you can offer customers extended service contracts after they purchase a car from you. If you are a company that sells computers and laptops, you can also offer extended service contracts on these products.
If a customer has already purchased a product from you, they will likely buy an extended service contract from you. Retain customers as well as create a relationship with them in the long run.
Don’t Overlook Basic Repairs and Upgrades
You can offer basic repairs and upgrades for a small fee if you are a car dealership. Retain customers in the long run and will also help to create a relationship with them.
Offer Customer Referral Programs
Finally, you can help to retain customers by implementing customer referral programs. Create a relationship with customers and help to include them in the long run.
For example, if you have a car dealership, you can offer customers a discount on their next purchase if they refer their friends to your business. If you are a company that sells computers and laptops, offer customers a discount on their next purchase if they refer their friends to your business. Create a relationship with customers as well as help you to retain them.
Start Retaining Customers for Your Auto Dealership
In today’s economy, auto manufacturers, dealers, and suppliers face many challenges. Consumers are more informed than ever before, which has led to them expecting higher levels of service and quality from the brands they purchase.
As a result, many manufacturers have begun implementing new strategies to retain customers longer, increasing loyalty and reducing negative word-of-mouth advertising.
These strategies include sending customer emails after the sale, offering a more extended warranty, offering free services during purchasing, providing a complimentary maintenance package, providing an extended service contract, and not overlooking basic repairs and upgrades. These strategies will help you retain customers and create a lasting relationship with them.
To get started, reach out to AutoAwards today by messaging us or giving us a call at 302-696-6000!
Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry’s most successful dealer groups and OEMs. AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike. Contact us online to talk about dealer loyalty or call 302-696-6000.